Political Campaign Advertising

Our background in political communications and experience working directly with state government gives us a unique perspective from which we can develop a political advertising campaign for you.  We recommend a proactive approach that focuses on the core issues rather than smear campaigns that degrade the opposition.

Authenticity is very important in political advertising.  Key issues need to be articulated in ways that connect with voters.  Focus on incumbent voting records is a good way to do this without criticizing the individual.  Images that evoke patriotism, traditions, and ethics have proven to be effective:

Here are few of the television spots we have created for other clients. Click to view.  Scroll down for more...

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Deploying an advertising strategy that included direct mail and radio advertising we helped both of these candidates win in the Fall 2010 election.  One actually unseated a sixteen year incumbent.

Here are some TV and radio spots that helped make that happen...

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The Podyum Recording Studio

If you are considering a run for public office, or know of someone that is, allow us to share some ideas that have proven successful for other political clients.  Just send us a quick email and we'll be happy to share some creative ideas on how we can help you achieve your political aspirations in the next election.